Backpack, Bag & Carry pieces, developed from concept through to production.
A small selection of public work. Most engagements run under NDA, so what appears here is heavily curated.
- 01
SALKAN TRAVEL BACKPACK
Salkan Backpacker
Salkans original two-part travel system. Designed for long-term journeys. The main 'pack carries your gear for trips from one week to many months, while the detachable 20L daypack keeps your essentials close for daily use. Great for overland adventures and international travel.
Strategy · Design · Tech Pack · Sampling
- 02
BUSINESS
Tech Air EVO
A modular capsule collection incorporating hidden magnetic connection and security clips for an adaptable carry system. Four separate component parts can be configured in multiple ways to better suit the consumers need on any given day.
Design · Construction · Factory Liaison
- 03
ADVENTURE BACKPACK
Adventure day pack with First Aid pocket
A six-piece carry accessories range with a coordinated material story and shared hardware family. Built to present cleanly at retail and to be extended season-on-season without re-tooling.
Range Strategy · Design · Sampling
Open project file → - 04
SPORTS
DSC Full Cricket Bag Collection
A product collection spanning the full range of DSC Cricket carry gear, from Junior Backpacks, to Pro Wheeled Trolley bags. Also incorporating custom AOP print design and art working.
RESEARCH · DESIGN · TECHPACKS
Open project file → - 05
BUSINESS
Commuter Backpack & Brief
A lightweight capsule collection, comprising a Backpack and Shoulder Bag. Featuring waterproof rain cover, water bottle holders, a separate waterproof-lined compartment for shoes or gym kit and shallow pockets so you don’t have to dig around for your stuff. Bags that make commuting that little bit easier.
DESIGN · TECH PACK · DEVELOPMENT
- 06
RESEARCH
Full Sector and Inspiration research
A new sector and concept exploration. Started with a full market and consumer lifestyle competitor research file. This created an incredible cross sectional analysis of all the technically proficient action and lifestyle sports brands backpack product. From there we explored multiple concept variants with sketch and marker renders for a comprehensive concept direction presentation.
REAESRCH · CONCEPT IDEATION · DESIGN DIRECTION
- 07
ARCHIVE PORTFOLIO
Archive folio
While I continue to populate this new website and update current work, please feel free to browse the archive folio here. Some of this work reaches back deep into the past, but all of it still speaks to the Studio capability. Thanks! John
DESIGN · CONCEPT SKETCHES · SPECIOFICATIONS · FINAL PRODUCT